Estrid is a consumer company that develops and sells shaving and intimate care products with a focus on design, function and sustainability. The brand is primarily aimed at women and is based on a modern and inclusive approach to personal care. Sales are mainly through digital channels and e-commerce, with strong target group and brand profiling.
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Estrid operates in the direct-to-consumer segment where brand relationship, customer experience and retention are key factors. The company combines subscription models with e-commerce to create recurring revenue and high customer loyalty. With a clear brand position and focus on international expansion, Estrid has the opportunity to continue to grow in several established and new markets.
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